The most precious space in your storefront, is your storefront. Here you have a limited surface to act as a beacon for all who come within sight and guide them into your establishment. What could be more important than this critical first step in the pathway of satisfied customer? It is in this way and for this reason Store Window Lettering has become such a critical component to your business.
Most business will begin with something obvious, such as the business hours of their establishment. These can be more than just lettering and can involve graphics, symbols and come in a variety of colors or designs. Most importantly, business hours should be easily seen and not lost in the slew of additional ads or verbiage across your storefront. As is the case with all Window Lettering or Graphics on windows, you should ensure the colors are bright and clearly seen on the glass; as glass has a tendency to appear dark in contrast.
When working to promote your business and draw in foot traffic, or an audience from a nearby roadway; Special Promotions will appeal to audiences looking for a striking good deal. Seeings as Window Lettering is an often time affordable advertising solution, this makes Special Promotions a typically constructive method for raising additional revenue that otherwise would have been wasted.
In line with Special Promotions, Window Lettering fits nicely when applied to your Seasonal Special promotions, again due to the cheap cost and high value of promoting using your business storefront as a platform. Seasonal Promotions differ from Special Promotions in that typically your promotion will last a month or longer, with the intention of building a brand around the seasonal theme. This can be important to the decisions you make as a designer. As mentioned previously, color and graphics used will make a difference on visibility of your Seasonal Promotion; for instance, placing white lettering onto an already frosty white storefront window, may not help your business!
The most obvious and arguably most beneficial form of Store Window Lettering would have to be the highly successful (and helpful!) business name and titles. On a recent trip to the Doctor’s office I was appalled to be unable to find the right building, despite all of the Window Lettering there wasn’t enough information for me to easily discern which building in the complex was the correct office for my appointment. After a bit of looking around and eventually asking for help, I found I wasn’t too far off- but this could have been all avoided with the proper Window Lettering pointing me in the right direction, or at least filling me with confidence once I approached the correct building.
Looking at all of these Business Window Lettering solutions we can quickly see the benefit of promoting your business through your storefront. As advertisers we can build public confidence and convey important information in a way our audiences are already looking for. These conveniences help your business take the next step in the long road to success and prosperity, but with a little help and a few Window Lettering Graphics we have full confidence you can achieve your dreams today.
